TV Ratings: Rio Sees Another Uptick With Bolt and Biles

Though nothing like the previous Sunday, NBC still sets a high for the weekend.
Courtesy of nbcolympics.com
Simone Biles

NBC's ratings for the Rio Olympics were a mixed bag on Sunday night.

Primetime coverage, which included more gold for gymnast Simone Biles and a 100m victory for sprinter Usain Bolt, was up from Friday and Saturday — but down from last Sunday and off sharply from the comparable Sunday during the 2012 London Games.

Per Nielsen's metered markets, NBC coverage averaged a 17.4 overnight rating among households. That was up a full point from the night before.

Total viewership will end up north of 25 million, though nowhere near the 31.3 million that tuned into London's second Sunday four years ago.

comments powered by Disqus