11:47am PT by Michael O'Connell
TV Ratings: 'Scream Queens' Audience Beefs Up With Early Multiplatform Views
Some encouraging news for Fox's Scream Queens: in addition to a strong first showing in its first live-plus-three day ratings, Fox is touting sizable multiplatform growth for the horror comedy.
Scream Queens, which saw a disappointing live-plus-same day debut, improved 59 percent among adults 18-49 in Nielsen Media's first round of DVR views. That puts it at a 2.7 rating among adults 18-49. Still ranking below the night's other freshmen — The Muppets jumped to a 3.8 in the key demo and Limitless pulled a 2.9 rating — it's skewing much younger. It currently ranks No. 1 among adults 18-34 and teens among new shows.
In a play for eyeballs elsewhere, Fox also issued a release Sunday morning noting that VOD and streaming views of Scream Queens hit 1.8 million viewers in its first three-day window — just a hair better than Empire did when it premiered in January. (All told, 7.3 million viewers have tuned in so far.)
“Scream Queens is a model for contemporary viewership," Fox Television Group chairmen and CEOs Dana Walden and Gary Newman said in a statement. "Today’s numbers clearly demonstrate that not only is the show being watched heavily across multiple platforms, but those viewers watch it with urgency and want to be part of the global conversation before the next episode airs."
Bragging rights for Tuesday night still belong to ABC's The Muppets. With its new score, it stands as the highest-rated comedy debut since Black-ish a year ago. Starting this coming week, The Muppets and Scream Queens will no longer go head-to-head as the latter shifts to its 9 p.m. time slot.