12:59pm PT by Michael O'Connell
TV Ratings: Spike's 'Tut' Draws Solid Sampling in First Night
Spike is getting out in front with ratings for its first-ever scripted project, releasing early Nielsen stats for the miniseries on Monday morning.
Ahead of any time-shifting, the three-part Tut averaged 1.7 million viewers for its first telecast. Combined with two encores, it grew to 2.6 million viewers on Sunday night.
The Viacom-owned net, which is in 92.2 million homes, is in its the midst of its latest rebrand — and scripted is looking to be a big part of that. Though Tut is the only project they've committed to, they're actively developing others, including a WWII drama from Bryan Singer.
Tut, which stars Oscar-winner Ben Kingsley, continues through Tuesday night. More and more, audiences have been watching scripted programming on delay, prompting many cable networks to hold off on bragging about numbers until weeks after premieres.
It's a particularly interesting scenario for Spike, which has no real measuring stick for its first scripted project. The success of Tut will be determined by how many stick around for the second part — and how many more join in delayed views.