TV Ratings: Super Bowl XLVIII Dips in Preliminary Returns
The 2014 game, broadcast on Fox, ranks fifth among Bowl broadcasts after the Seahawks post the most lopsided victory in over 20 years.
Sunday's much-hyped Super Bowl XLVIII, which saw the Seattle Seahawks topple the Denver Broncos in a near shutout, is not on track to break any records. Early returns for the climax of the 2013-14 NFL season give the game a 47.6 preliminary household rating and a 70 share. Down from last year, that puts it in the top five in metered market history.
Last year's game, which pulled a then-record 48.1 household rating in early returns, went on to miss out on an all-time record with 108.41 million viewers. (The biggest Super Bowl, and the biggest event in U.S. TV history, came in 2012 with 111.3 million.)
Final ratings, including a total viewership tally, will arrive later on Monday -- but the lopsided outcome of the game likely brought an audience drop-off later in the game. The first half of the game saw the Broncos fail to put any points on the scoreboard. The final 43-8 score was the most lopsided since the 1993 Super Bowl.