June 24, 2014 10:46am PT by Michael O'Connell
TV Ratings: 'True Blood' Remains a Big Draw in Final Return
In a few months' time, HBO will say goodbye to one of its most consistent hits.
True Blood's seventh and final season kicked off on Sunday night, and though the inaugural telecast flagged a little from the 2013 premiere, overall viewership for the night actually improved a skosh from season six.
True Blood brought in 5.8 million viewers to HBO — up 200,000 from the comparable night last year, thanks to four airings over the course of the the night. The first broadcast averaged 4 million viewers.
The last season of True Blood averaged 10.7 million gross weekly viewers across platforms and rebroadcasts, not far from its peak of 13 million viewers that it averaged during the third season in 2010.
HBO is likely banking on the True Blood crowd this coming Sunday when it partners the series with new drama The Leftovers. The Damon Lindelof mystery launches at 10 p.m., following True Blood's second episode.