TV Ratings: USA's Women's World Cup Brings Record 25.4 Million Viewers

Despite a near blowout, the match sets a new ratings high for the sport.
Associated Press
Women's World Cup

The American team's Sunday coronation at the Women's World Cup Championship proved a huge draw at the end of the holiday weekend — setting records for the sport among U.S. viewers.

With final ratings in, a whopping 25.4 million viewers watched the live Fox telecast, making it the most-watched soccer telecast in U.S. TV history. (The previous high was set just last year by the 18.2 million haul for USA vs Portugal at the Men's World Cup in Brazil.)
 
Passing the previous high set by the Women's team's 1999 World Cup victory, the game also set a new record 15.2 rating among metered markets, the highest ever for a single network telecast of a soccer game in the U.S.. The game was up a whopping 77 percent from the last Women's World Cup Final, which saw a different outcome for the USA-Japan pairing.

The game brought the highest ratings in Kansas City, St. Louis, San Diego, Denver and Austin.

Much of the night's competition was down against the World Cup — with ABC leading the rest of the pack. A new Celebrity Family Feud, falling another four-tenths of a point, averaged a 1.5 rating among adults 18-49. Battle Bots (1.2 adults) followed, off just two-tenths of a point.

CBS had a new Big Brother (1.6 adults), which was also down two-tenths of a point from its Sunday opener last week.

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