8:28am PT by Michael O'Connell
TV Ratings: 'Utopia' Population Drops in Time Slot Debut
Things are not looking very good in Utopia. After a solid sampling on Sunday night, no doubt helped by a lead-in from Fox's NFL coverage, the official time slot debut took a big hit.
Initial ratings for Utopia's entry in its Tuesday time slot give the reality show just a 0.9 rating among adults 18-49. That's off more than a point from Sunday's 2.0 rating in the key demo — which marked a 2014 best for a Big Four reality launch. Among total viewers, Utopia was down to 2.5 million viewers. The season finale of Hotel Hell, airing on a new night, matched its lead-in.
While not the end of this brave new world — the TV season is still getting into gear — the news is unfortunate considering Fox has it on the schedule for multiple nights over the next six weeks.
As far as competition goes, Utopia was no match for Big Brother. The CBS show, its lone original series in a new time period, averaged a 2.3 rating in the key demo and 4.3 million viewers. CBS also revived Fashion Rocks after a six-year hiatus, bringing in just a 0.6 in the demo.
In direct competition, Utopia was also just shy of a steady outing of NBC's Food Fighters (1.0 adults). NBC took the night with adults under 50 (and total viewers) thanks to a two-hour America's Got Talent. The series, steady with last week, posted a 1.9 rating among adults 18-49.
The season finale of ABC's Extreme Weight Loss fetched a 1.0 rating in the key demo.