TV Ratings: VMAs Take a Small Hit, Pull 8.3 Million Viewers

The MTV kudos fall after last year's sharp gains
Ariana Grande  AP Images

Driven by just as much twerking as last year, MTV's Video Music Awards still took a hit on Sunday night. The evening before the Emmys, the cable network's flagship event brought in some of music's biggest names — including Beyonce, who closed the night with a nearly 20-minute performance.

The live 9 p.m. ET telecast averaged 8.3 million viewers. That's 1.8 million viewers from last year's 10.1  haul. With encores on MTV and sister nets, the show took a total of 13.7 million viewers over the course of the night.

In MTV's targeted younger demographic of 12- to 34-year-olds, the VMAs averaged a 6.7 rating.

The 2013 VMAs saw huge gains thanks to a move back to Sunday. (The 2012 Thursday outing plummeted to just 6.1 million viewers.) MTV's all-time most watched VMA telecast still belongs to the 2011 show, which fetched 12.4 million viewers.

Skewing young, the broadcast was predictably a hit on Twitter. Nielsen estimates 12.6 million VMA-related tweets on Sunday night, with a unique audience of 10.9 million people.

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