TV Upfronts: Fox's 'Lethal Weapon' Tops Social Buzz

Not surprisingly, shows based on existing IP are resonating most with digital audiences.
Richard Foreman/FOX
'Lethal Weapon'

Reboots and existing franchises were bigger players than ever at this year's upfronts — and they appear to be resonating online, too.

Fox's Lethal Weapon and 24: Legacy are among two of the top three shows generating the most social buzz from May 16 to 19, according to data collected by Amobee Brand Intelligence, a company that analyzes digital content engagement across more than 600,000 sites across mobile, video, web and social. There was, however a disparity between the two, with 24: Legacy only garnering 44 percent as much digital engagement as Lethal Weapon.

Of Amobee's ranking of the top 10 series garnering the most digital content engagement, shows built around existing IP take up half of the spots. Other film revivals on the list: The Exorcist starring Geena Davis, as well as CBS' small-screen adaptations of MacGyver and Training Day. Time-travel shows are also hitting it big online as both NBC's Timeless and Fox's Making History nabbed spots in the ranking. Here's the full list:

New Show Digital Engagement Around Upfronts

1.   Lethal Weapon (Fox)
2.   24: Legacy (Fox)
3.   Doubt (CBS) 
4.   Bull (CBS)     
5.   MacGyver (CBS) 
6.   The Exorcist (Fox)
7.   Timeless (NBC)
8.   Training Day (CBS)
9.   Designated Survivor (ABC)
10. Making History (Fox) 

And while Amobee doesn't count Prison Break as a new show (rather, as the fifth season of a series that's been on hiatus since 2009) and thus doesn't include it on the top 10 list, it's worth noting that the Wentworth Miller drama has generated 99 percent as much digital content engagement as Lethal Weapon did. Amobee concludes that, out of all the major broadcast networks, Fox did the best job of leveraging and repackaging existing properties to generate a new wave of digital interest.

Though CBS' new shows might not have resonated quite as much online as Fox's did, the network had the same overall number of shows (four) on the top 10 list. What's more, CBS All Access, the network's digital-only platform, got a significant bump in awareness thanks to a teaser released for the new Star Trek series and the news that it had officially greenlighted a Good Wife spinoff starring Christine Baranski and Cush Jumbo. Amobee found there was 18 times more digital content engagement around CBS All Access from May 18 to 19 than days earlier.

Noticeably missing from the Amobee's ranking is NBC's Dan Fogleman dramedy This Is Us, starring Mandy Moore and Milo Ventimiglia. At 27 million and counting, the trailer that follows unrelated people who all have the same birthday has racked up the most views on Facebook of any of the new shows. The original concept series is even beating out hugely popular reboots including Prison Break, which comes in as the second-most-watched trailer on the social media platform with 22 million views.

comments powered by Disqus