9:32am PT by Kate Stanhope
Vice Sports and Men in Blazers Ink Deal
The Men in Blazers are expanding their empire.
British soccer gurus and TV personalities Roger "Rog" Bennett and Michael "Davo" Davies are headed to Vice Sports as part of a new partnership announced Thursday.
The duo, regarded as two of the leading voices for soccer coverage in America, will cover the Copa America and Euro 2016 games exclusively for Vice Sports' digital platforms as part of the pact. They will make their Vice Sports debut next month, June 3, to be exact, when the two tournaments begin running simultaneously in the United States and Europe.
The Men in Blazers will team up with celebrities and special guests for video coverage produced by Embassy Row (Watch What Happens Live) and will host daily live-streams of the biggest developments out of both tournaments, bringing their unique combination of expert analysis and witty commentary. This will be in addition to their self-titled NBCSN show, for which they cover the English Premier League.
“We think this summer is going to be the most impactful summer of soccer in terms of the sport’s growth in the U.S. since the ’94 World Cup," Vice Sports publisher Will Kiersky said. "In talking to Rog and Davo it became clear we shared the same perspective and sensibility about what was missing in terms of how the game is covered and talked about in America. Having the Euros and Copa going on simultaneously for over a month, and partnering with Men in Blazers for the entirety of it, is going to make for a killer summer.”
Added Bennett: "While there is no World Cup this year, the combined effect of the Copa America by night, reinforced by Euro 2016 every afternoon, will make this summer feel like the Dietetic Chocolate of World Cups. American sports fans will be enthralled by the narrative of the world's best soccer players doing battle across two continents, and we are honored by the chance to cover every breathtaking goal, surprise result, and new neck tattoo on Vice."
Since meeting in 2006, the Men in Blazers have risen to the top of their field, having contributed to ESPN's 2014 World Cup coverage and launching their own show on NBCSN.
This is the latest partnership for Vice Sports, who partnered with ESPN last month to distribute new episodes of ongoing franchises and produce content for ESPN’s channels. Vice Sports also debuted a new show on Viceland, Vice World of Sports. Earlier this year, Vice teamed with NBA player Carmelo Anthony to launch a docuseries centered on his life off the court, Stay Melo.