'Wizards of Waverly Place' Series Finale Is Franchise's Most-Watched Episode

"Jessie" and "Fish Hooks" capitalized on the strong finish for the Selena Gomez-led comedy, hitting series highs.
"Wizards of Waverly Place"  Disney Channel

Selena Gomez and her friends on Wizards of Waverly Place signed off in style, setting Disney Channel's record for the most-watched finale ever.

Friday evening's special one-hour telecast of the series boasted 9.8 million total viewers from 8-9 p.m., topping CBS' A Gifted Man in the hour for viewership by nearly 1.5 million. Easily the franchise's most-watched episode, the closer also set series bests among kids 6-11 (4.2 million) and tweens 9-14 (3.8 million).

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Notably, the Wizards of Waverly Place finale is the current TV season's most-watched cable telecast among scripted programs. For a point of reference, the comedy has usually hovered around the 4 million mark during its four-season run.

With a big boost from its lead-in, Jessie and Fish Hooks followed with series highs in their respective time periods (9 p.m. and 9:30 p.m.) in all key categories. Jessie notched 7.6 million for its episode, while Fish Hooks averaged 4.4 million.

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