April 08, 2013 12:05pm PT by Lesley Goldberg
WME's Rick Rosen, Howard Gordon Spoof Pilot Season 'Start Gifts' (Video)
As many of the nearly 100 broadcast and cable pilots begin production, a new parody video is making the rounds mocking the "start gifts" that many agencies send out to talent and showrunners.
New Girl alum -- and WME client -- Nelson Franklin stars in the seven-minute parody as a beleaguered second assistant to TV head Rick Rosen, who has tasked the up-and-comer with delivering scores of "start gifts" to the agency's many clients.
As he struggles to crisscross Los Angeles delivering the tiny packages, "Young Mitch" doesn't get the warmest reception from WME's clients -- including Howard Gordon (who has multiple pilots in the works this season), Shawn Ryan (CBS' Beverly Hills Cop) and Larry Charles (ABC's Mixology).
The video was produced in-house as part of WME's quarterly staff meetings where the agency's various departments put together creative clips to spotlight their accomplishments. Start Gifts joins previous parodies including Pinkberry: The Movie, and its sequel Staff Meeting: The Movie.
Check out the pilot season parody, below.