Primetime's Priciest Shows: How 'American Idol,' 'Sunday Night Football' and More Stack Up for Advertisers (Photos)
“Grey’s Anatomy” slips, while “X Factor” earns the title of most expensive new show.
While viewers are grabbing a snack, taking a bathroom break or anxiously awaiting the next chapter of their favorite show, advertisers are shelling out big bucks to land their 30-second spots during primetime’s hottest titles.
A recent study by AdAge analyzes which shows are raking in the most cash, while others are slipping from their previously held ranks. Among the priciest shows – American Idol, which can pull up to $640,000 per spot as the finale nears, Sunday Night Football, earning $512,367 on average and Family Guy, notching an average of $264,912 per ad.
Though ratings initially fell short of expectations, Fox’s freshman singing competition The X Factor is still the most expensive new show for advertisers, commanding an average of $320,000 per ad during its Wednesday slot and $283,034 on Thursday.