July 22, 2014 10:00am PT by Lesley Goldberg
'Young and the Restless' ' Craig Bierko Boards Lifetime's 'Un-Real'
Lifetime's Un-Real has enlisted a new leading man.
Damages' Craig Bierko has joined the drama from executive producer Marti Noxon, The Hollywood Reporter has learned.
The 10-episode drama goes behind the scenes of a hit competition dating series to follow the experiences of a young staffer (Life Unexpected's Shiri Appleby), whose lone job is to manipulate the relationships with (and among) the contestants in order to get the vital dramatic and outrageous footage producers demand.
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Bierko will play series regular Chet, the creator of the reality show at the center of the series. The character is described as self-indulgent, with a pompous, self-confident attitude, yet sexy. He's a love interest for Quinn (Constance Zimmer), the show's executive producer, but has no plans to leave his wife and kids for her.
Noxon (Buffy the Vampire Slayer, Mad Men) and Sarah Gertrude Shapiro penned the pilot, which is based on the latter's short, Sequin Raze. Noxon will exec produce, with Shapiro producing. Sally DeSipio and Bill Davenport will EP for Wieden+Kennedy Entertainment. Roger Kumble directed the pilot. Freddie Stroma, Josh Kelly, Nathalie Kelley, Johanna Braddy, Breeda Wool and Ashley Scott co-star; Arielle Kebbel guest-stars.
Bierko, whose credits include The Young and the Restless, Elementary, Boston Legal and Leap Year, is repped by Paradigm.