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He admits he's "nervous" about carrying the film -- and lobbied hard to work with Robert De Niro, "the reason I became an actor'."
The Relativity Media/Rogue Pictures film tapped marketing firm Thinkmodo for a campaign that was viewed more than 1.4 million times on YouTube before the movie’s Friday opening. READ MORE
Bradley Cooper, Matthew McConaughey and Simon Pegg star, respectively, in the three movies, which will take on popular holdovers "Battle: Los Angeles" and "Rango." READ MORE
Highlights from the red carpet premieres of "The Lincoln Lawyer," "Limitless" and "Jane Eyre." READ MORE
FILM REVIEW: A movie about a ‘smart pill’ takes some dumb plot turns. READ MORE
The film, which also stars Robert De Niro, Abbie Cornish and Anna Friel, centers on a down-and-out guy who takes a "smart pill" and suddenly becomes a Mega-brain on steroids. READ MORE
The Hollywood Reporter magazine looks at how nimble marketing allows the car company to compete in product placement against bigger rivals. READ MORE
Following quick on the heels of an infomercial teaser, Relativity/Rogue has put out a full trailer for "Limitless," starring Bradley Cooper, Robert De Niro and Abbie Cornish. READ MORE
Sci-fi thriller, written by Leslie Dixon and directed by Neil Burger, hits theaters in March.
A writer takes a drug that gives him extraordinary abilities.
The Hollywood Reporter
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