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10 Hot New Places to Shop in NYC

Stars such as Reese Witherspoon and Victoria Beckham are browsing at the new Chloe store and other chic downtown and Brooklyn boutiques.

Courtesy of Erica Weiner

This story first appeared in the April 26 issue of The Hollywood Reporter magazine.

1. STEVEN ALAN HOME SHOP

Just down the street from his Tribeca flagship boutique, Steven Alan has opened his first home store, where you'll find stoneware from Brooklyn-based sculptor Clair Catillaz's line Clam Lab and custom sofas by Jason Pickens. 158 Franklin St.

2. FIVESTORY

The Upper East Side is experiencing a retail revival, and Fivestory is leading the way. Head buyer/owner Claire Distenfeld curates gallery girl-worthy dresses by Russian designer Vika Gazinskaya, perfect white shirts from London-based Palmer Harding and wonderfully weird kids' clothes by Marni and Versace. 18 E. 69th St.

3. CHLOE Designer

Clare Waight Keller has decorated the French fashion house's first downtown boutique -- where Victoria Beckham (left), Reese Witherspoon and Rosie Huntington-Whiteley have browsed -- with Eileen Gray's 1920s Bibendum chairs and '70s lighting by Curtis Jere. 93 Greene St.

4. COOL PONY

"This former ice cream parlor still has its cartoony decor," says Racked.com national editor Kerry Folan. "But now you can sift through clothing racks stuffed with Brooklyn's best castoff clothing while drinking a beer and listening to live bluegrass." 733 Franklin Ave., Brooklyn

5. MOCIUN

Textile designer Caitlin Mociun is known in fashion circles for her short-lived ready-to-wear line, but she's made a comeback with her Williamsburg boutique, which stocks her own delicate, black-diamond-heavy jewelry and a selection of housewares. 224 Wythe Ave., Brooklyn

6. MAISON KITSUNE

The NoMad Hotel houses the first U.S. outpost of Paris' record-label-cum-clothing line, beloved for its ultrapreppy separates. "I especially love the menswear," says stylist Kate Young (left) of the label's fox-emblemed sweaters and shrunken button-ups. 1170 Broadway

7. ERICA WEINER

"The amazing old-school cases are perfect for showing off Weiner's work -- including her fine jewelry line and her collection of vintage engagement rings," says Erica Cerulo, co-founder of digital content-commerce site OfaKind.com. 360 Atlantic Ave., Brooklyn

8. CARSON STREET CLOTHIERS

The newest of a spate of menswear boutiques to open over the past year, CSC is for the guy who prefers his suits custom and his shaving cream organic. The shop also highlights made-in-America brands like St. Louis' Baldwin Denim. 63 Crosby St.

925 PARK

Uptown hotel The Mark is the perfect setting for the quiet-luxury aesthetic of Alison Brettschneider's mini-boutique chain, 25 Park, which carries well-known brands such as Alexander Wang and Rick Owens as well as need-to-know labels Dion Lee and Jen Kao. 998 Madison Ave.

10. WARBY PARKER

The online eyewear destination finally has its first brick-and-mortar store: Along with the brand's signature specs and shades, the 2,500-square-foot boutique, set to open April 13, will feature jewelry and sundries from the founders' favorite indie labels. 121 Greene St.

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