15.6 mil see Game 3; rain pushes back sked
EmptyNEW YORK -- Chris Carpenter may have zipped through Detroit's lineup to win Game 3 of the World Series for the St. Louis Cardinals, but he was no match for the heavy hitter that is ABC's "Dancing With the Stars."
"Dancing" blew through the competition Tuesday to become an all-star in primetime in both key audience measures. The show averaged 20.7 million viewers and a 5.4 rating/14 share in adults 18-49, Nielsen Media Research said Wednesday.
Fox's coverage of St. Louis' 5-0 victory over the Detroit Tigers -- giving the Cardinals a 2-1 lead in the best-of-seven series -- couldn't compete with such aspiring hoofers as Mario Lopez and Jerry Springer. The game averaged 15.6 million viewers and a 4.8/13 in the demo, with its overall ratings down 7% from the extra-innings battle in last year's World Series Game 3 between the Chicago White Sox and Houston Astros.
Meanwhile, Game 4 of the World Series was postponed Wednesday due to rain and will be played Thursday. Game 5 of the series, originally scheduled for Thursday, was pushed back to Friday, a scheduled travel day. The Cardinals lead the best-of-seven series 2-1.