2012 European Film Market Already Sold Out
COLOGNE, Germany - The ongoing Euro crisis hasn't effected enthusiasm for the European Film Market, which is again booked solid for its 2012 edition.
After a sluggish American Film Market, with few big titles on offer, many buyers are looking to the EFM (Feb. 9-17) to pick up the slack.
Last year's event drew nearly 7,000 attendees, including 1,500 buyers and 400 exhibiting companies. EFM organizers said Friday that exhibition space at the Martin-Gropius-Bau and Marriott Hotel in Berlin are fully booked.
"The interest in the EFM and the demand from exhibitors remains very strong," said EFM director Beki Probst. "Our goal is to offer an optimal infrastructure and embrace current technological developments for the global film industry, which is why we have specifically invested in the digitalization of our cinemas this year.”
In addition to an expected increase in the number of 3D screenings at next year's EFM, the market will, for the first time, host a meeting place for U.S. independent filmmakers at the Martin-Gropius-Bau, organized by the Independent Filmmaker Project and the Sundance Institute.
The EFM will again this year screen selected titles from the Sundance fest at its "Sundance at EFM 2012" sidebar. The Hollywood Reporter will be hosting an EFM Industry debate on the first weekend of the market, which runs alongside the Berlin International Film Festival (Feb. 9-19.)