20th Century Fox's Peikoff now senior vp

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20th Century Fox has promoted Michael Peikoff to senior vp licensing and merchandising. Former vice president of licensing, Peikoff will add the company's domestic retail marketing and licensed promotions initiatives to his responsibilities. He reports to Elie Dekel, executive vp licensing and merchandising. Peikoff previously served at Sony Pictures, Warner Bros. and Fox Broadcasting Co.
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