20th TV alters its media, marketing

Pearson, Alexander take on more duties in restructure

20th Century Fox TV has restructured its marketing and communications teams.

Mark Pearson, senior vp brand management, will take over the studio's marketing and research departments, while Chris Alexander, senior vp corporate communications, will head 20th TV's publicity and talent relations departments.

"This new structure allocates our resources more efficiently," 20th TV chairman Gary Newman said.

Under the studio's previous management setup, marketing and publicity were combined in a single department headed by marketing senior vp Steven Melnick, with Pearson overseeing the studio's brand management.

Melnick will now work as Pearson's No.2, focusing on 20th TV's new media initiatives to "build on his success in that area," 20th TV chairman Dana Walden said.

In his new role, Alexander oversees consumer and trade publicity campaigns, talent relations efforts and events.

Walden praised Alexander's efforts for "raising this company's profile and championing its shows."

Alexander most recently spearheaded the Emmy campaigns for the studio's comedies "Family Guy" and "How I Met Your Mother," both of which landed their first best series nominations. He also is overseeing the launch of the Fox/20th TV dramedy "Glee."

Mark Pearson came to 20th TV in 2005 from Universal Pictures, where he served as vp franchise strategy.

Alexander joined 20th TV 2000 as a manager, moving up to vp and, most recently to senior vp in 2007. Before coming to 20th, Alexander played a key part in the launch of Noggin, MTV Networks' educational channel for kids, as its first director of communications.

Melnick joined 20th TV in 1996 and served as vp advertising and media relations, until his promotion to senior vp marketing in 2002.
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