'21' doubles down on DVD charts

Sony's gambling drama trumps Disney's 'Step Up 2 the Streets' by a wide margin

Sony Pictures Home Entertainment's drama "21" aced the DVD and Blu-ray Disc sales and rental charts for the week ending July 27, debuting at No. 1 in a relatively slow week for new releases.

"21," with a boxoffice gross of $81.2 million, was the only theatrical feature to be released to the home entertainment market last week. It's no surprise, then, that the film easily captured the top spot on the Nielsen VideoScan First Alert sales chart, outselling Disney's "Step Up 2 the Streets," last week's No. 1, by a margin of nearly 4-to-1.

Warner's "Batman Begins" limited-edition gift set remained in high demand. Seven weeks after its release, it was still at No. 3, buoyed by the theatrical success of "The Dark Knight."

On Home Media Magazine's rental chart, "21" was the only new release among the week's top renters. The previous week's top renter, Lionsgate's "The Bank Job," slipped to No. 2 but still generated 81% as much action in rental stores as did "21."

"21" also topped the Blu-ray First Alert chart for the week, with "Batman Begins" a solid No. 2. In anticipation of the upcoming theatrical release of "The Mummy: Tomb of the Dragon Emperor," new Blu-ray editions of "The Mummy," "The Mummy Returns" and "The Scorpion King," all from Universal, bowed respectively at Nos. 3, 5 and 8. (partialdiff)
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