3 in can for 'Beer in Hell'

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Matt Czuchry, Jesse Bradford and Geoff Stults are raising their steins for "I Hope They Serve Beer in Hell," the adaptation of the bawdy best-selling memoir of Tucker Max. Bob Gosse is directing.

Max rose to fame in 2002 with TuckerMax.com, garnering millions of unique site visitors to read his short stories and a $300,000 advance for his alcohol-fueled memoir for Penguin Books.

The film, written by Max and Nils Parker, follows Max's trip to a friend's bachelor party, where he ensnares the groom in a lie that threatens the wedding, then abandons him to pursue more women. After being banned from the nuptials, Max attempts to get back into his friend's good graces.

Czuchry will play Max, marking the actor's first starring role in a feature film. Bradford and Stults will play Max's best friends.

Rounding out the cast are Keri Lynn Pratt and Denise Quinones. The film begins principal photography July 21 in Shreveport, La.

Darko Entertainment's Richard Kelly, Sean McKittrick and Ted Hamm produce along with Max and Parker's Rudius Films. Max Wong and Karen Firestone of Pinkslip Pictures also will produce with Aaron Ray of the Collective.

Darko is financing "Beer in Hell," with the Collective handling the North American rights.

Czuchry is repped by Gersh and the Collective. UTA-repped Bradford recently completed Oliver Stone's "W." Stults is repped by UTA and the Collective. (partialdiff)
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