3-D 'Journey' wins in H.K. during Games
Film grosses $1 mil inside a week in nine theatersHONG KONG -- The stereoscopic 3-D version of "Journey to the Center of the Earth" has grossed nearly $1 million from just nine theaters in its first week, despite stiff competition for audience attention from the Beijing Olympics.
The 3-D version of the film has grossed HK$7.72 million in a week since its opening Aug. 14, amounting to 57.5% of its total theatrical gross of HK$13.4 million ($1.72 million), according to distributor Panasia Films, a subsidiary of Golden Harvest.
The 3-D version was shown in just nine theaters, where tickets cost HK$120 ($15.40), while the traditional 2-D version screened in 23 theaters, where it grossed only HK$5.7 million ($730,000) from tickets costing HK$75 ($9.60) each.
The first live-action feature film shot and released in 3-D, "Journey" dropped "3-D" from its title when it was released in the U.S. as the number of 3-D cinemas ready fell below expectation. However, the 3-D aspect of the film was heavily marketed when it was released in Hong Kong.