'3 Lbs' tipping int'l scales CBS Par's Tucci starrer racks up sales
CBS Par's Tucci starrer racks up salesA global brain trust is in the works at CBS Paramount International Television as the drama "3 Lbs," starring Stanley Tucci as a grouchy neurosurgeon, notches up a plethora of worldwide sales to major broadcasters, including the BBC (HR 11/3).
The medical drama doesn't debute on CBS until Nov. 14 but the buzz created during May's Los Angeles Screenings has sparked sales of the series to broadcasters including Australia's Network 10, Canada's City TV, France's M6, the Hallmark Channel in Eastern Europe, ProSieben in Germany, TV 2 in Denmark, SBS in the Netherlands and Greece's Star Channel.
"3 Lbs" (the weight of the average human brain) began life as a pilot that wasn't picked up. The series was then recast and reshot for the 2006 season.
"International television buyers are savvy and sophisticated, so the process goes beyond just seeing a great pilot. That's the reason that we bring the creative talent, including the executive producers, to the L.A. Screenings ... so they can talk to our clients about their vision for the future of the show," CBS Paramount International Television president Armando Nunez said.