'300' high-def DVDs going fast

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Warner Home Video might have delayed the launch of its dual-format Total HD disc until early 2008, but in the meantime the studio's policy of releasing titles on Blu-ray Disc and HD DVD continues to pay off.

The studio said Tuesday that it has sold through to consumers more than 250,000 high-def disc copies of the epic actioner "300," which was released on both next-generation formats July 31, the same day as the standard DVD.

Noting that Warner's two- format approach has given the studio six of the 10 top-selling high-def disc releases, WHV president Ron Sanders calls the "300" sales tally "another high-definition milestone."

" '300' is an amazing film, and the high-definition sales we are seeing underscore the positive business benefits of supporting both HD DVD and Blu-ray," Sanders said.

"This phenomenal response to '300' is the latest proof that our approach makes the most sense in today's market and has enabled Warner Home Video to continue to lead the market in high-definition (disc) sales."

Warner claims a market share of more than 30% of high-def disc sales. The studio is one of only two majors that releases its films in Blu-ray Disc and HD DVD. Paramount also releases its films in both formats, while Fox, Disney and Sony are exclusively in the Blu-ray Disc camp. Universal releases titles in HD DVD.
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