3D Titles Boost First-Half Admission Revenue at Euro Exhibitor Cinemaxx

3D blockbusters including "Iron Man 3" continue to drive the European box office.
3D blockbusters including "Iron Man 3" continue to drive the European box office.
 

COLOGNE, Germany - The 3D boom continues to boost European box office revenue as Euro exhibitor Cinemaxx on Wednesday reported a ticket sales jump of 17 percent in the first half of this year.

It cited the higher prices for 3D titles, including Iron Man 3, The Croods and Star Trek: Into Darkness.

Unit ticket sales were up slightly, at around 8 million sold, compared to 7.4 million over the same period last year. 

Revenue increased 10.4 percent to $150 million (€111.4 million). Earnings for the half came in at $9.3 million (€6.98 million), compared to around $1 million in the first half of 2012.

Cinemaxx operates 34 theaters with just under 300 screens across Germany and Denmark.  British theatrical group Vue  controls the firm via a 97.47 percent stake in the Hamburg-based exhibitor.

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