3D Titles Boost First-Half Admission Revenue at Euro Exhibitor Cinemaxx
COLOGNE, Germany - The 3D boom continues to boost European box office revenue as Euro exhibitor Cinemaxx on Wednesday reported a ticket sales jump of 17 percent in the first half of this year.
It cited the higher prices for 3D titles, including Iron Man 3, The Croods and Star Trek: Into Darkness.
Unit ticket sales were up slightly, at around 8 million sold, compared to 7.4 million over the same period last year.
Revenue increased 10.4 percent to $150 million (€111.4 million). Earnings for the half came in at $9.3 million (€6.98 million), compared to around $1 million in the first half of 2012.
Cinemaxx operates 34 theaters with just under 300 screens across Germany and Denmark. British theatrical group Vue controls the firm via a 97.47 percent stake in the Hamburg-based exhibitor.