'42nd Street' just a start for Nederlander, China

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SHANGHAI -- China's first Broadway production of "42nd Street" will start its three-week run Wednesday with the first five sold-out nights, producers from Nederlander Worldwide Entertainment said Monday during a visit to China's commercial capital.

"We plan to bring three shows to China each season," said Nederlander president Robert Nederlander Jr. "Similar to our model in the U.S., we plan to develop a circuit of theaters in China linked under a common strategy to take advantage of economies of scale," he said during a speech to the American Chamber of Commerce in Shanghai.

However, Nederlander, who declined to say which show the company will bring to China next, said the company has no plans to acquire its own theaters here.

Shanghai's Majestic Theater, which seats 1,324, will host the show's China premiere Wednesday, with ticket prices ranging from $13.25-$172.30. The show, cast in North America, will run through Sept. 23 before touring the eastern cities of Hangzhou, Nanjing, Ningbo, Hefei, Wuhan and finally closing in Beijing on Nov. 18. The show will move on to other countries in Asia starting with South Korea.

This first production promoted here by Nederlander New Century International Theatre Management Company Ltd. is on course to produce a profit based on sponsorship from firms including American International Group and strong ticket sales, Nederlander said. Shanghai Media & Entertainment Group is acting as the production's local partner.
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