4Kids grabs 'Rollbots' for CW
Acquired from Amberwood EntertainmentTORONTO -- 4Kids Entertainment has acquired the Canadian cartoon series "Rollbots" from Amberwood Entertainment for its Saturday morning block of kids programming on the CW.
Ottawa-based Amberwood will produce 26 half-hours of the CGI series about futuristic robots for YTV in Canada and the CW4Kids block in the U.S., with a scheduled February 2009 bow.
New York-based 4Kids Entertainment also was named the worldwide merchandising and licensing agent for the Canadian animated series, with Mattel earlier tapped as the master toy licensee.
Amberwood will begin shopping "Rollbots" outside North American at MIPCOM Jr. in October.