Fifty Firms Already Set for Miami-bound NATPE
BBC, NBCU, Disney among companies signing up early
It looks as if relocating from Las Vegas to Miami was a smart move by NATPE organizers to pump some life back into its annual confab.
The nonprofit media group has inked commitments from about 50 program exhibitors in less than one month for its Content First trade show, which will unspool Jan. 24-26 at the Fontainebleau on Miami Beach.
Among the companies confirming early and saving a little on costs are the BBC, Televisa, Venevision, Twentieth TV, NBC Universal, Disney, CBS TV Distribution, Lionsgate, HBO, Debmar-Mercury and Globo. Exhibit space will be available on the NATPE floor and in suites -- all under one roof within the Fontainebleau complex. NATPE will take over the entire hotel footprint.
During recent years, the show had suffered from a sluggish domestic syndication market as well as from the economic downturn.
"The move to Miami in 2011 has been incredibly well-received, resulting in quicker sales than ever before," NATPE president and CEO Rick Feldman said. "The fact that all buyers and sellers will be in the same location and easily accessible has garnered great enthusiasm for the market. And, for the European and Latin companies, Miami is certainly appreciated."