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7 Key Questions Surrounding DirecTV's Premium VOD Service Controversy

The Hollywood Reporter examines what's at stake when the company launches Home Premiere Thursday.

On Thursday, a new chapter in home entertainment begins when Sony's Adam Sandler-Jennifer Aniston romantic comedy Just Go With It becomes available for $29.99 on Home Premiere, DirecTV's HD VOD service. Theater owners bitterly oppose the premium VOD service -- supported by Sony, Warner Bros., Universal and Fox -- since it shortens the theatrical window to roughly 60 days. Studios counter that most movies make the majority of their money in the first 4-5 weeks.