70% of Those Who Pirate Content Have Streamed a Stolen Movie in Past Six Months
Piracy is continuing to grow despite technological advances by studios and networks to make more content available online, according to a new study by PwC.
83 percent of people who pirate content have streamed a stolen TV show within the past six months, and 70 percent have watched a stolen movie.
And 81 percent of consumers who admit to pirating TV, movie or video content say they will likely continue to do so.
40 percent of those who report pirating content via traditional methods will probably also begin pirating on their mobile devices within the next six months, the study adds.
The maximum amount consumers who pirate are willing spend for a movie is $3, and $1 for a television show -- which is far higher than the $15 average to download a movie (about $5 to rent it) and $3 to download a show on iTunes.
Consumers who pirate say they're enticed by the free content online, earlier access to it (Netflix and other VOD services have to wait 28 days after the DVD is released), the belief that "everyone is doing it" and the proliferation of new sites that offer free content.
Making a movie in 3D doesn't entice more people to the theater; Avatar was the most pirated movie in 2010 with 16.5 million illegal downloads, according to TorrentFreak.