70-year-old 'Light' guiding fans to new interactive site
Marks daytime series' anniversaryIn honor of its 70th anniversary, the CBS daytime drama "Guiding Light" is throwing a party online.
The show is launching Find YourLight.net today, an interactive site that encourages viewers to upload videos and view exclusive behind-the-scenes content featuring the show's cast while introducing the series yearlong "Find Your Light" campaign encouraging volunteerism.
"We are excited to provide a place online where everyone can participate in 'Guiding Light's' 70th anniversary celebration," said Ellen Wheeler, the show's executive producer, noting that the site was created with the intent to build a community between the show and its fans. User-generated content will focus on themes of inspiration and mimic an ongoing series of interstitials that will begin airing on the show this month featuring cast members speaking about what inspires them.
In addition, the site will have reports and video from the field as the cast travels across the country to volunteer — all part of its 70th anniversary partnership with the global volunteer organization Hands On Network. The campaign begins Jan. 22 when the show shuts down production at its New York studio and takes the entire cast and crew to the Gulf Coast to rebuild homes destroyed by Hurricane Katrina.
Holder of the Guinness World Record as the longest-running show in broadcast history, "Guiding Light" debuted on radio in 1937 and transitioned to television in 1952 before becoming the first TV show to podcast audio-only episodes in 2005.