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A&E Adds VH1 Vet Shelly Tatro

Shelly Tatro Headshot - P 2014
Courtesy of A&E
Shelly Tatro

The exec, with a deep history in unscripted, joins the cable network as senior vp of development and programming.

A&E has enlisted VH1 alum Shelly Tatro in its search for the next Duck Dynasty. The cable network announced Monday that Tatro as been appointed to the post of senior vice president, development and programming.

In her new job, Tatro will report to A&E Network executive vp and general manager David McKillop and based out of the net's New York City headquarters. “Shelly has a great reputation for having her finger on the pulse of the industry,” said McKillop. “Her experience in nonfiction programming and her expertise in identifying emerging talent make her a valuable asset for A&E as we continue to expand the depth and quality of our original unscripted programming lineup.”

Tatro spent more than 12 years at VH1, most recently serving as senior vp of programing until she exited in October. While there, she oversaw production and development on a variety of hits Mob Wives, Love and Hip Hop and Hogan Knows Best. She developed Jersey Shore, which ultimately went to sister net MTV, and her in-house production team launched I Love the 70s (and 80s, 90s, 00s).

Now responsible for the development and production of A&E’s nonfiction, alternative and reality series, Tatro joins a network that has launched some of cable's biggest unscripted hits -- Duck Dynasty, Storage Wars among them. A&E has used the runaway hit status of Duck Dynasty to try and launch several new unscripted shows in the last year, most recently Wahlburgers.

A graduate of Hofstra University, Tatro has also worked in various roles for NBC, TNT, Q2 and HBO Downtown.