A Guide to Grammy Parties
The Black Eyed Peas to play annual Peapod event tonight in Hollywood, where smaller parties already have been happening in advance of Sunday’s Grammy Awards.
For those looking for healthy economic indicators in unlikely places, this week’s voluminous line up of Grammy-related parties should offer some cheer.
Judging by the slate of soirées this year in Hollywood and nearby surrounding the annual awards show, things are looking up for the Grammy Awards and perhaps even a still recovering economy in general.
To be sure, even though the volume of parties is up this year in contrast to the past two years, the size of some bashes (save the annual large label events that seem unchanged annually no matter how bad the economy gets) might be smaller than that of pre-recession happenings. In 2011, Grammy parties seem to mirror the music industry itself: sleeker, tighter and more exclusive.
Case in point? Last night two parties took place in Hollywood, one of which (Essence magazine’s party honoring Janelle Monae at Playhouse) was forced to uninvite some previously invited guests due to the small size (or perhaps the large number of RSVPs).
Joy Bryant co-hosted the event, and Diddy held court. Down the street, Sean Kingston held an even smaller party, which doubled as a birthday bash, at Hollywood’s Premiere nightclub.
Tonight is when the larger parties begin in earnest for nominees, industry and fans alike. Unless otherwise marked, the following events are by invitation only.
The Black Eyed Peas' Peapod Benefit at the Music Box Will.i.am and company put on their seventh annual benefit concert, raising funds for the musicians scholarship program. The party, with more than 1000 guests expected, should go late. Past performers include Slash, Fergie and Justin Timberlake.
Jermaine Dupri's Annual Grammy Party Hollywood’s Playhouse will host Jermaine Dupri’s annual throwdown Thursday with DJ Vice in tow (the venue also scored a big get Friday, with Tricky Stewart's annual bash at the Hollywood Boulevard club).
Usher at The Avalon The other hot Hollywood venue for private parties this year? Bardot, where Usher and Bruno Mars will host separate events. Tonight, Usher toasts a hot 2010 in a private party for friends at the Avalon and Bardot. Usher will play the Belvedere Vodka/(RED) event and guests such as 50 Cent, Dr. Dre, Akon are tipped to be in the proverbial house tonight. Friday, Mars holds court in the same venue above Hollywood's Avalon at Bardot.
MusiCares Benefit at the Convention Center Stevie Wonder, Seal, Tony Bennett and Glee's Matthew Morrison will honor Barbra Streisand at the 21st annual MusiCares "Person of the Year" event. The dinner, concert and silent auction benefits musicians in need.
Friends 'N' Family Bash at Paramount Also on Friday, the annual “Friends 'N' Family” party will once again go down on Paramount Studios’ lot in Hollywood, where producer Dr. Luke and others are expected. Hosts include WME's Marc Geiger, Universal Motown's Sylvia Rhone and Columbia's Steve Barnett.
"Women In Music" Event at Colony Ciroc Vodka and Godiva in association with OK! Magazine and Step Up Women’s Network, host a party Friday at SBE's Colony nightclub toasting top music industry executives. Nicole Scherzinger will host the event and Grammy-nominated artist Natasha Bedingfield will perform.
Clive Davis Pre-Grammy Gala at the Beverly Hilton Sony executive Clive Davis has hosted the Grammys' most coveted invite since 1976, when Elton John, Stevie Wonder and John Denver showed up to cheer on Barry Manilow at the Hotel Bel-Air. The sit-down dinner for 1,200 invited guests has featured performances by Rod Stewart and Whitney Houston in the past and is attended by major business players such as Universal's Doug Morris and Warner Music's Lyor Cohen. Confimed to attend this year are David Geffen, Jeffrey Katzenberg, Jennifer Lopez, Jennifer Hudson, Kings of Leon and Bill Maher.
Roots Jam Session at the Music Box The Jimmy Fallon-hosted Roots Jam Session takes places at the Music Box Saturday. Expect a few surprise guests at this long-running party that usually takes places further west (the jam session has been at the Key Club on the Sunset Strip in years past).
Cash Money Pre-Party at The Lot Rap talents Nicki Minaj and Drake promise to tear it up at this invite-only event Saturday night.
Groove Armada at Supperclub Other slightly-less-exclusive events are expected to draw a different demo out this weekend for Grammy parties. Case in point? Groove Armada (nominated for best dance/electronic album for their "Black Light") will play a set at new-ish Hollywood hotspot Supperclub on Saturday.
Saturday Brunch at Gucci/Roc Nation Event Rapper Jay-Z will hold court at Soho House Saturday for brunch at a Gucci-related event. Mark Ronson and Solange have been tapped to DJ the invite-only affair.
Sony Music Post Party at the Beverly Hills Hotel For a third year, the label group that's home to everyone from Beyonce to Kings of Leon, will honor its nominees at the Beverly Hills Hotel's intimate Bar Nineteen 12 Sunday. It's a hardly over-the-top affair, with no press line and a crowd heavy on music makers.
EMI Post Party at Milk Studios EMI has booked Hollywood’s Milk studio for its party Sunday night. Katy Perry isn't known for being a party girl, but if she does let loose this weekend, it will be Sunday night at Milk. Expect her to bring husband Russell Brand and together they might bump into Chris Martin, an EMI artist, whose wife Gwyneth Paltrow is performing with Cee-Lo during the show.
Warner Music's Post Party at Soho House The hottest venue in L.A. is still Soho House, which opened last year. Warner will take over the penthouse of Luckman Plaza on Sunset Boulevard for their post-Grammy party, which should be a glamourous affair given the talent sure to show up and the setting.