A technological advance: Singer named CTO at SPE
Will focus on digital marketplaceSony Pictures Entertainment has named Mitch Singer to the newly created post of chief technology officer.
Singer, who has headed SPE's Digital Policy Group since 2001, will be charged with establishing and communicating an integrated media technology strategy for the studio. He will identify digital business opportunities, explore new formats for products and services, represent SPE in industry forums and work to mitigate the growing threat of digital media piracy.
He will report to Beth Berke, senior executive vp and chief administrative officer of Sony.
"Sony Pictures is growing rapidly in the digital marketplace, and we need a CTO to ensure that all our divisions are moving in the same direction," Berke said. "Over the past five years, Mitch has been instrumental in developing our digital policies and representing SPE in cross-industry technology negotiations. He has an uncanny ability to protect the interests of content providers while finding common ground among the content, IT and electronics industries."
Singer joined SPE in 1990 as counsel in the litigation group. He was named assistant general counsel in 1994 and became vp in the television legal group two years later. He became senior vp in 1997 and transferred to the intellectual property department at SPE. In this capacity, he was responsible for such traditional intellectual property issues as copyright and trademark, new technology licensing and content protection.
"The digital marketplace is rapidly evolving, and it is incumbent upon us to find opportunities in these emerging technologies to improve the consumer experience and not react out of fear," Singer said. "No one person can keep on top of every development in the field, but by organizing our digital initiatives and maintaining open lines of communication throughout Sony Pictures, I hope to help keep us at the cutting edge of these exciting new opportunities."