A vintage comeback for the CW
EmptyThe CW reversed its Sunday night ratings slide with its new primetime lineup that leans on repeats and movies.
The CW aired an encore of the 2006 "Jericho" pilot (1.3 million viewers, 0.4 preliminary rating/ 1 share in adults 18-49), followed by the two-hour movie "The Crocodile Hunter: Collision Course" (1.3 million, 0.4/1).
The programs doubled the network's adult demo rating compared with last week's original series block programmed by Media Rights Capital. Although the new numbers merely match how the MRC shows performed at the start of the season, the CW — if these figures hold up in the coming weeks — will likely be satisfied with the result as an inexpensive stop-gap measure for the season.
NBC topped the night with "Sunday Night Football" (13.6 million, 5.3/12), as the game between the Chicago Bears and Minnesota Vikings was up compared with the early numbers from last week's game.
In second, CBS was boosted by an NFL overrun, which skewed the early figures for "60 Minutes" (15.6 million, 4.9/12), "The Amazing Race" (11.6 million, 3.6/10), "Cold Case" (10.6 million, 3.0/7) and "The Unit" (9.9 million, 2.7/7).
Third-place ABC aired an average-rated episode of "Extreme Makeover: Home Edition" (11.2 million, 3.6/8). "Desperate Housewives" (15.6 million, 5.6/12) was lower than usual but was still the highest-rated telecast of the night; it was followed by an on-par "Brothers & Sisters" (10.2 million, 3.5/8).
With Fox airing a repeat of "Family Guy," the network's animation lineup took a significant dip. "The Simpsons" (8.0 million, 3.5/8), "King of the Hill" (6.3 million, 2.8/6) and "American Dad" (5.5 million, 2.5/5) hit season lows. (partialdiff)