ABC crafts 'Flash' splash

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Viewers tuning in for the 100th episode of "Lost" next week will be served an extra dose of mystery.

Sources said ABC will launch a stealth promo campaign for its new series "Flash Forward" during the episode, in which Daniel Faraday (Jeremy Davies) will come clean about what he knows about the island.

Questions from the dense mythology of "Lost" probably will be answered in the episode, but the commercial breaks are sure to raise new ones with perplexing snippets that might direct viewers to a Web site.

The mystery spots will be for "Flash." They are said to be part of an elaborate marketing campaign for the drama, which has not been picked up to series officially but quietly is being positioned for ABC's schedule for next season.

From the moment in September the "Flash" spec script by filmmaker David S. Goyer and "Star Trek" veteran Brannon Braga landed at ABC with a series commitment, the project has been considered a perfect companion for "Lost."

Based on Robert J. Sawyer's sci-fi novel, "Flash," starring Joseph Fiennes, chronicles the aftermath of an event in which everyone in the world blacks out for 2 minutes, 17 seconds and has a mysterious vision of the future.
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