ABC, Fox, AMC, Cable Giants Expected to Join Comcast's SEEiT Twitter Partnership
Several additional content providers and cable operators are expected to join Comcast, NBCUniversal and Twitter's SEEiT partnership, in which users can click on "SEEiT" in a tweet and either start watching a show on your TV or online or program your DVR to record individual episodes or an entire series.
As early as the first quarter of 2014, ABC Entertainment Group, A+E Networks Group, AMC Networks Inc., Crown Media Family Networks, Discovery Communications, Fox Networks Group and cable providers Cablevision’s Optimum TV, Charter Communications and Time Warner Cable are expected to join SEEiT.
"When we developed SEEiT, we always intended to share it with other video distribution partners, television networks, apps and websites," Comcast cable's chief business development officer Sam Schwartz said in a statement. "Twitter was an ideal launch partner for us given the number of TV-related conversations happening there, and we’re encouraged by the early results during our 'preview' period. These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they’re discovering them."
Twitter vice president of business development and platform Jana Messerschmidt added: "We’re excited to see the continuing growth and momentum for the SEEiT platform and to welcome more network and distributor partners on board."
With these additional partners, SEEiT will have promoted content from ABC, Fox, FX Networks, A&E, Discovery, Fox Sports 1, Hallmark Channel, National Geographic Channel and WE tv, among channels.
SEEiT will also be available to millions of Time Warner Cable, Charter Communications and Cablevision's Optimum TV subscribers, who will join Comcast customers in being able to tune into live TV, start a show on demand, watch shows online and set their DVRs and reminders for promoted content that's on networks in their cable package.
Comcast launched SEEiT in November and the service is now available for NBCUniversal programs like NBC's The Voice and The Michael J. Fox Show, SyFy's Being Human, CNBC's Mad Money and MSNBC's All In with Chris Hayes.