Abel nabs Fletcher unit

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In a move to grow its bicoastal production equipment sales, service and rental business, Abel Cine Tech has acquired the sales division of Fletcher Chicago. With the deal, Fletcher has exited the equipment sales business to focus on its film and digital camera rentals and services.

To support its new strategy, Fletcher is investing an additional $1.5 million in such production equipment as cameras and lenses.

Explaining the shift of strategy, Fletcher vp Tom Fletcher said that to be competitive in equipment sales, the company needed to buy in volume, which wasn't practical for the Chicago-based business.

With the acquisition, Abel grows its inventory and gains a Midwest presence, as it will launch a Chicago office. Fletcher's sales manager, Kari Heiss, has been hired to handle regional sales.
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