ACM Taps John McConnell to Lead New Broadcast Division
The New York-based management company also hires Andrew Atkin to oversee voiceover representation on the West Coast.
Alta Creative Management (ACM), which handles talent for voice-overs, radio and digital audio platforms, has launched ACM Broadcast, which will be headed by radio veteran John McConnell.
The new division will work with established and new talent to strategize ways to use radio and other broadcast platforms to build their brand.
McConnell will also continue as president of Entertainment Radio Networks, which syndicates audio shows including Men’s Health Live, Pop Science Radio, School of Hot Rod and Natural Health Live. McConnell also operates McConnell Media, a media consulting company with offices in New York and L.A.
McConnell had been senior vp programming at ABC Radio Networks, where he managed a number of programs including The Sean Hannity Show and America’s Most Wanted With John Walsh.
“John McConnell has proven himself to be one of the most innovative programmers in radio history,” says Marc Guss, who founded and runs ACM with Phil Sutfin. “We anticipate those same unique skills will be an asset to our broadcast clients.”
ACM also announced the hiring of Andrew Aktin to oversee voice-over representation on the West Coast. Atkin began his career as a talent agent at Sutton, Barth & Vennari in L.A. and then moved to William Morris where he worked in the West Coast promo and trailer departments.
“Andrew is the perfect complement for ACM on the West Coast,” says Sutfin, “given his extensive experience in the movie trailer industry and television marketing.”
Based in New York City, ACM was founded in May 2012 by former WME agent Guss and former ICM agent Sutfin. Besides representing talent, it also is a consulting company for clients in audio and digital entertainment. Its clients have done voice-over work for SyFy, AXS TV, TNT, National Geographic and others.