Box Office Report: 'Act of Valor' Tops Friday With $9.1 Mil
Earning a glowing A CinemaScore from moviegoers, Relativity Media's Navy SEALs action pic Act of Valor is headed for a $25 million or better debut after scoring a $9.1 million Friday.
Act of Valor will easily lead another boom weekend at the domestic box office, where revenues could be up as much as 30 percent over last year.
Rachel McAdams-Channing Tatum romantic drama is also making headlines. The film will cross the $100 million mark this weekend at the domestic box office, becoming the first Screen Gems title to ever hit the milestone. Spyglass is a partner on the film.
Act of Valor features real-life U.S. Navy SEALs playing fictionalized characters on a mission to recover a kidnapped CIA agent. Act of Valor, rated R, began its life as a Navy recruitment video but morphed into a feature.
Relativity Media acquired worldwide rights to Act of Valor for $13 million from directors Scott Waugh and Mike "Mouse" McCoy, whose company Bandito Brothers produced the film for roughly $12 million. The deal also included a $30 million marketing commitment.
Friday returns show Act of Valor doing especially well in the Southeast, Southwest and West, regions rife with military bases.
Act of Valor is one of four new movies opening this weekend.
Tyler Perry's romantic drama Good Deeds, from Lionsgate, grossed an estimated $5.4 million to $5.6 million on Friday for a weekend gross in the $15 million to $16 million range. The film -- which likewise earned an A CinemaScore -- should stay at No. 2.
The news wasn't so bright for Universal's R-rated Paul Rudd-Jennifer Aniston comedy Wanderlust and Amanda Seyfried thriller Gone, from Summit Entertainment,
Wanderlust, costing north of $30 million, came in No. 8 on Friday, grossing a meek $2.3 million for a projected $6.2 weekend. The comedy, costing north of $30 million to produce, reteams Role Models director David Wain with Rudd, who is a writer and producer on the new comedy, about an overstressed Manhattan couple who find a new way of life at a pastoral shared community.
Gone placed No. 9 on Friday with $1.7 million. The thriller may not crack $5 million for the weekend, and could switch places with Disney's The Secret World of Arrietty.
Summit is releasing Gone for Lakeshore Entertainment and Sidney Kimmel, and has a net risk of $2 million on the pic. The marketing campaign for the thriller has targeted young girls.