• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

Despite Ad Boycott and Ratings Slide, MTV Exec Still Stands by 'Skins'

1:57 PM PST 2/1/2011 by Marisa Guthrie

Though Monday's show was down slightly from last week, net programming chief David Janollari tells THR: "We’re in it for the long run."

MTV’s Skins lost its ninth advertiser today. But David Janollari, the network’s head of programming, countered that MTV has “not lost any advertising dollars” and maintained that the controversy has actually been good for the show.

Social & Mobile

From our partners