Ad spending by major distributors

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Media outlet Total spent* % spent annually
Network TV $1,133.2 32.0%
Cable TV $851.9 18.3%
Spot TV $648.7 18.3%
Newspapers $477.5 13.5%
Internet $95.6 2.7%
Outdoor $95.6 1.8%
Spanish-language network TV $80.6 2.3%
Syndicated TV $72.4 2.0%
Radio $65.2 1.8%
Magazines $25.7 0.7%
Spanish-language cable TV $2.6 0.1%
*in millions, $3.63 billion total.
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