Adele, Shirley Bassey Set for Big Post-Oscars Sales Gains
"Skyfall" could see a 45 percent jump after Adele's win; "Goldfinger" eyes a 275 percent gain.
Music from Adele, Shirley Bassey, Jennifer Hudson and more is due to see huge sales increases on this week's Billboard charts thanks to Sunday night's Academy Awards ceremony.
Sources suggest "Skyfall," which won Adele and Paul Epworth the Oscar for best original song, could see a 45 percent jump in digital download sales for the week ending Feb. 24. In the previous week, the single moved 36,000 according to Nielsen SoundScan. (Official SoundScan sales figures will be available Wednesday.)
"Skyfall" is the first Academy Award winner to also have been a top 10 hit on the Billboard Hot 100 since 2003, when Eminem's No. 1 single "Lose Yourself" won. "Skyfall" also is the first song from a James Bond film to take home the Oscar.
Speaking of Bond it was a big night on the Awards for the silver screen's most famous secret agent. The Oscars celebrated 007's 50th anniversary in motion pictures with a montage of moments and a performance of "Goldfinger" by Shirley Bassey.
Bassey's signature recording of the 1964 film's title track could see a gain of more than 275 percent in sales, though the song still might sell only about 1,000 to 2,000 in the week ending Feb. 24. That figure could climb the week ending March 3 after a full week's worth of impact from the Oscars is felt.
Bassey also made an impact in the social space, as Twitter blew up following her appearance on the show. On the day of the Oscars, according to Topsy analytics, Bassey was mentioned 36,000 times on Twitter -- up from just 150 mentions a day earlier.
Traffic to Bassey's Wikipedia page also soared by 30 percent on Feb. 24, receiving 6,600 views.
Adele and Bassey were among many music stars who took the stage at the Academy Awards. The show staged a tribute to recent movie musicals, which featured the music of Dreamgirls, Chicago and Les Miserables.
Two previous Oscar winners performed signature songs from their respective musical films: Jennifer Hudson did "And I Am Telling You I'm Not Going" from Dreamgirls, and Catherine Zeta-Jones performed "All That Jazz" from Chicago. Sales of Hudson's track might gain by more than 200 percent, while "All That Jazz's" sales could be up by just a handful of units.
Rounding out the musicals tribute was the cast of Les Miserables, which sang "Suddenly" and "One Day More." Sales of those tracks could jump by a respective 200 percent and 100 percent in the week ending Feb. 24. Still, both will sell just a modest number, with "One Day More" possibly on its way to about 4,000 downloads.
The soundtrack albums of Dreamgirls and Chicago also will see big gains on the chart, with increases in the range of 230 percent and 35 percent, respectively.
As if the show wasn't already jam-packed with pop stars, Barbra Streisand certainly amped up the diva quotient when she appeared onstage. The icon sang her No. 1 pop hit "The Way We Were" during a tribute to her longtime friend and collaborator Marvin Hamlisch, which whom she wrote the 1974 best song Oscar winner. It was one of three Academy Awards for Hamlisch, who died in August.
Sales of "The Way We Were" might gain by 175 percent this week to about 2,000 downloads.
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