Ads to return to French public TV

Cultural Minister Frederic Mitterand places moratorium on ban

PARIS – The French small screen returned to its regularly scheduled programming on Friday when Cultural Minister Frederic Mitterand placed a "moratorium" on the ad ban on the country's public networks until 2014.

Last January, the French government banned ads on public channels before 8 pm. A complete ban on advertising was due to take effect in 2011.

However, due to the high costs of such a ban and complaints from the country's private networks, the ban has been postponed until at least January 2014.

"It would take practically 300 to 400 million Euros to compensate," Mitterand said of the ban. France Televisions' channels will continue to air commercials until 2014 between 6 AM and 8 PM then "After that, we'll see," Mitterand said.
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