Advice for newspapers

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Google CEO Eric Schmidt on Tuesday talked up a concept he called "Entertain Me," whereby mobile phones will deliver news and historical information based on precise geographic location, like which building a user happens to be entering.

He unveiled his vague notion of "Entertain Me" while addressing the Newspaper Association of America at its annual convention in San Diego.

Schmidt's vision includes a bunch of real-time "mood mapping," a fancy term for users who constantly share their opinions and emotions with friends via Internet connections.

Schmidt envisions rock bands incorporating streaming video taken by fans in real time during concerts and audiences Twittering during movies.

Mostly, though, he stuck to the topic at hand: newspapers. His remarks came a day after the Associated Press complained about search engines and portals benefiting unfairly from its content.

Schmidt dismissed such concerns by noting that Google has a multimillion- dollar deal with the AP.

"I would encourage everybody to think in terms of what your reader wants," he said. "These are ultimately consumer businesses, and if you piss off enough of them, you will not have any more."
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