AEG names Messick as an exec vp
EmptyAndrew Messick has been named executive vp marketing and international at AEG. He also will join the organization's Executive Committee, chaired by company president and CEO Timothy Leiweke.
Messick, who was senior vp international at the NBA, will be responsible for management of several of AEG's specific business units, overseeing marketing, advertising, public relations, merchandising and creative services for all company-owned or operated venues and entities worldwide.
His duties also will include the direction of business operations for most of AEG's sports franchises, sports properties, events and tournaments among other initiatives operated by the organization.
"With the rapid and unprecedented growth plan AEG is embarked upon, Andrew's impact will be immediate and critical," said Leiweke, who announced the hire Monday. "In addition to his role of strategically blending the marketing, advertising, promotions and public relations initiatives tied to all of AEG's properties, Andrew will further expand these platforms to extend the overall messaging of the AEG brand.
While at the NBA, Messick played a substantial role in the ongoing globalization of the league. He also directed the league's business relationships with FIBA, the governing body for international basketball; USA Basketball, basketball's governing body in the USA; and the organizing committees for the Summer Olympics in Athens and Beijing.
Before the NBA, Messick held a range of business development, marketing and general management positions for the Sara Lee Corporation in England, Australia and Canada. He also has worked for the international management consultancy McKinsey & Co. in Chicago and Amsterdam, where he was recognized as a leader in brand building and brand development for the organization.
"I am delighted to have been given the opportunity to join such an exceptional and ambitious organization," said Messick. "AEG is a global leader in the sports and entertainment industry, and I am looking forward to playing a role in the continued growth of the organization.