Afghans get local take on 'Millionaire'

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Afghanistan is about to get an injection of Western entertainment with the launch of a local version of "Who Wants to Be a Millionaire."

Sony Pictures Entertainment-owned 2waytraffic International has licensed the "Millionaire" format rights to local producer Shams Prods., which is in final discussions with an undisclosed broadcaster.

Contestants will have their eye on the main prize, 1 million Afghanis, equivalent to $21,000, a "life-changing" amount of money in Afghanistan, 2waytraffic International managing director Ed Louwerse said.

Shams will begin production on 52 60-minute episodes of the show in late November in Kabul. It marks the first time a light-entertainment format has been officially licensed into the territory.

" 'Who Wants to Be a Millionaire' has always been a groundbreaking format in terms of its incredible global reach and track record," Louwerse said. "So when Shams Group International wanted a high-quality light-entertainment format to launch in the Afghanistan market, 'Millionaire' was the first show they looked to." (partialdiff)
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