AFM 2012: Exclusive Media to Bow Paul Crowder's Formula One Doc '1' at U.S. Grand Prix in Austin

Paul Crowder's new documentary on Formula One racing, 1, will premiere at the inaugural Formula One U.S. Grand Prix weekend in Austin, Texas on Nov.15.

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The doc, produced by Exclusive Media's Spitfire Pictures label together with Flat-Out Films and Diamond Docs, is described as an "action documentary" which tells the story of the golden age of Formula One racing.

Crowder's credits as a director include music docs Amazing Journey: The Story of the Who and The Last Play at Shea, both of which Spitfire produced. Crowder is also an acclaimed film editor of such documentaries as Dogtown & Z Boys (2001) and Riding Giants (2004).

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Crowder's long-time creative partner Mark Monroe (The Cove) wrote the script to 1. The film features a who's who of Formula One star drivers, past and present, among them Mario Andretti, Lewis Hamilton, Michael Schumacher, Damon Hill, Nigel Mansell and current Formula One champ Sebastien Vettel.

The SXSW Film Festival and the Austin Grand Prix race track The Circuit of The Americas will team with the film's producers for the red carpet event, to be held at Austin's Paramount Theatre.

Exclusive are producers on Ron Howard's Formula One period drama Rush, which stars Chris Hemsworth (Thor) and German star Daniel Bruhl (Inglourious Basterds) as James Hunt and Niki Lauda, two real-life Formula One stars of the 1970s.

Rush was one of the big sales hits of AFM last year, with Exclusive selling out most of the world. The film is currently in post-production and will be released stateside through Universal Pictures on Sept. 20, 2013.