AFM: Russian Cinema Nominates 'The Snow Queen 2' for Golden Globes

Wizart Animation
'Snow Queen'

Foreign cartoons will compete alongside Hollywood fare for the first time at the awards ceremony next January

Russian cartoon The Snow Queen 2 has been nominated by national film sales promotion body Russian Cinema for the Golden Globes.

The film, produced by Voronezh- and Moscow-based Wizart Animation following the success of The Snow Queen in 2012, which sold to over 65 countries worldwide, will compete for the first time with US movies for 'Best Animated Film' after a rule change by the Hollywood Foreign Press Association, which organizes the awards.

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The movie, based on the fairy tale by Hans Christian Andersen, is due via simultaneous day-and-date release next month in the UK, South Korea, Poland, Israel, the Middle East, Baltic States and ex-Yugolsavia, as well as Russia and the CIS. It will be rolled out in China, Malaysia, Turkey and other territories early next year.

A full 3D English language version of the cartoon was screened Friday for the first time to international buyers at AFM. Another screening is scheduled tomorrow morning at the Santa Monica-based international movie market.

The cartoon's nomination to the prestigious awards came at the initiative of staff at the Russian Cinema stand at AFM, head of Russian Cinema Alexandra Modestova told The Hollywood Reporter.

Producers of Russian cartoons have been pinning big hopes on AFM this year with Timur Bekmambetov's Bazelevs presenting Alisa Knows What to Do, a feature-length animated film centered on the adventures of a 12-year-old Moscow schoolgirl. The film is a spinoff of a popular animated TV series, rights to which have already been sold to several territories.

Serge Rakhlin, the Chairman of the Foreign Film Committee of the Hollywood Foreign Press Association, said the rule change allowing foreign cartoons to compete with U.S. ones for best animated film was "absolutely right."

He added: "Earlier, foreign animation competed with dozens of foreign feature films for the best foreign-language film nomination, which made the possibility of going through the selection smaller for both types of films. Now, when foreign animations both in English or other language will participate in the animation category, the chances of all foreign projects will significantly increase."

Anton Malyshev, head of the  Cinema Fund, which funds Russian Cinema, said: "Film awards have already become more than just competitions and are also considered a marketing tool. Winners of such awards are often successful in distribution and sales. We are sure that the nomination of the Russian animation The Snow Queen 2 for the Golden Globes will increase the interest not only to this cartoon, but Russian animation generally."

Nominations for all categories for the Golden Globes will be presented by the Hollywood FPA Dec. 11, followed by an awards ceremony January 11, 2015.

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